Aqueduct is a gravity-fed water delivery system that allows a large volume of potable drinking water to be conveniently transported, stored, and dispensed, within a relatively small footprint. Not only is it important for all of humanity to have clean drinking water, but we must also place equal value on the importance of convenience, and availability, of drinking water. The logo was designed having in mind the negative space between the aqueducts pillars. Like water, a logo is an essential part of every business as long as it’s clean.